Podolkova S. V. The use of rhetoric principles for attaining pragmatic effect in modern scientific-technical texts
Keywords:rhetoric; induction and deduction methods; topic of difference; topic of degree; appeal to reason, emotions and ethical feeling; style; sentence schemes.
AbstractThe article under consideration deals with methods of classical rhetoric which influence addressees of science-technical and commercial advertisements. Induction and deduction methods, topics of difference and degrees, sentence schemes, their length, emphatic structures, repetitions and rhetoric questions affect readers’ minds, emotions and ethical feelings.
How to Cite
Подолкова С. В. (2020). Podolkova S. V. The use of rhetoric principles for attaining pragmatic effect in modern scientific-technical texts . Philological Treatises, 1(2), 137-140. Retrieved from https://tractatus.sumdu.edu.ua/index.php/journal/article/view/837