Podolkova S. V. The use of rhetoric principles for attaining pragmatic effect in modern scientific-technical texts

Authors

  • Podolkova S. V.

Keywords:

rhetoric; induction and deduction methods; topic of difference; topic of degree; appeal to reason, emotions and ethical feeling; style; sentence schemes.

Abstract

The article under consideration deals with methods of classical rhetoric which influence addressees of science-technical and commercial advertisements. Induction and deduction methods, topics of difference and degrees, sentence schemes, their length, emphatic structures, repetitions and rhetoric questions affect readers’ minds, emotions and ethical feelings.

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Published

2020-05-29

How to Cite

Podolkova S. V. (2020). Podolkova S. V. The use of rhetoric principles for attaining pragmatic effect in modern scientific-technical texts . Philological Treatises, 1(2), 137–140. Retrieved from https://tractatus.sumdu.edu.ua/index.php/journal/article/view/837

Issue

Vol. 1 No. 2 (2009): Philological Treatises

Section

Articles