Sokolova I. V. Language means of forming motivational comprehension of informative and advertising type of text

Authors

  • Sokolova I. V. Ukrainian Academy of Banking

Keywords:

motivational aspects of comprehension, informative and advertising type of text, system of recipients’ values.

Abstract

The article represents results of analysis of the link between motivational aspects of comprehension of
informative and advertising type of text and its linguistic parameters. Complex usage of certain language means,
determined the system of recipients’ values, is aimed at encouraging recipients to act, modelling their
motivational basis and creating a new system of recipients’ values.

Published

2020-05-21

How to Cite

Соколова І. В. (2020). Sokolova I. V. Language means of forming motivational comprehension of informative and advertising type of text . Philological Treatises, 2(1), 76–81. Retrieved from https://tractatus.sumdu.edu.ua/index.php/journal/article/view/780