Sokolova I. V. Representation of informational and advertising texts (on the material of the modern English language)

Authors

  • Sokolova I. V. State Higher Educational Institution "Ukrainian Academy of Banking of the NBU"

Keywords:

informational and advertising text, text categories, text type.

Abstract

The article represents results of research of main text-making and text-forming categories of informative-
advertising text among which are integration, pragmatic orientation, addressee representation, explicit information representation, positive estimation. The definition of informative-advertising text as text-type and its
ontological characteristics are given.

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Published

2020-05-14

How to Cite

Sokolova I. V. (2020). Sokolova I. V. Representation of informational and advertising texts (on the material of the modern English language). Philological Treatises, 4(2), 108–113. Retrieved from https://tractatus.sumdu.edu.ua/index.php/journal/article/view/605

Issue

Vol. 4 No. 2 (2012): Philological Treatises

Section

Articles