Chulanova G. Еxteriorisation of evaluation in advertising.

Authors

  • Chulanova G. Sumy State University

Keywords:

axiologу, evaluation category, evaluative linguistic means, advertising, text.

Abstract

The research deals with lexico–grammatic evaluative means of advertising text in terms of their
communicative–pragmatic functions. Attention is being focused on the content component of the communicative
units. Special attention has been considered in terms of evaluation taxonomy.

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Published

2020-05-17

How to Cite

Chulanova G. (2020). Chulanova G. Еxteriorisation of evaluation in advertising. Philological Treatises, 2(3), 128–134. Retrieved from https://tractatus.sumdu.edu.ua/index.php/journal/article/view/734

Issue

Vol. 2 No. 3 (2010): Philological Treatises

Section

Articles