Chulanova G., Kuzmenko I. Lexical bearer of the expressivity
Keywords:advertising text, expressivity, figures of speech, metaphor, antonomasia, comparison, hyperbole, litotes, epithet, pun, mixed metaphor, antithesis, zeugma, gradation.
The article in question deals with the lexical bearer of the expressivity in the advertising. Herewith much
attention is given to the usage of different figures of speech in advertising texts.