Chulanova G., Kuzmenko I. Lexical bearer of the expressivity

Authors

  • Chulanova G. Sumy State University
  • Kuzmenko I. Sumy State University

Keywords:

advertising text, expressivity, figures of speech, metaphor, antonomasia, comparison, hyperbole, litotes, epithet, pun, mixed metaphor, antithesis, zeugma, gradation.

Abstract

The article in question deals with the lexical bearer of the expressivity in the advertising. Herewith much
attention is given to the usage of different figures of speech in advertising texts.

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Published

2020-05-13

How to Cite

Chulanova G., & Kuzmenko I. (2020). Chulanova G., Kuzmenko I. Lexical bearer of the expressivity. Philological Treatises, 4(4), 98–103. Retrieved from https://tractatus.sumdu.edu.ua/index.php/journal/article/view/548

Issue

Vol. 4 No. 4 (2012): Philological Treatises

Section

Articles