Чуланова Г. В., Моісеєнко М. В. Kомпозиційні та функціональні особливості креолізованого рекламного тексту на матеріалі реклами автомобілів

Chulanova G. V.; Moiseenko M. V.

Chulanova G. V., Moiseenko M. V. Compositional and functional features of the creolized advertising text based on the advertising materials of cars

Authors

Chulanova G. V. Sumy State University
Moiseenko M. V. Sumy State University

Keywords:

creolized advertising text, verbal and unverbal components.

Abstract

In the article are considered results of analysis of creolized advertising text and his functional
features. Complex analysis of verbal and unverbal components. The structure of creolized advertising
texts.

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Published

2020-05-15

How to Cite

Chulanova G. V., & Moiseenko M. V. (2020). Chulanova G. V., Moiseenko M. V. Compositional and functional features of the creolized advertising text based on the advertising materials of cars. Philological Treatises, 3(4), 80–85. Retrieved from https://tractatus.sumdu.edu.ua/index.php/journal/article/view/644