Reva N. S. The status of optional verbal compositional blocks in magazine cosmetics advertisements (in terms of English media discourse)

Authors

  • Reva N. S. Sumy State University

Keywords:

echo-phrase, verbal logo, prescripter, ad text.

Abstract

This article deals with optional compositional-semantic blocks of the magazine advertisements in
terms of English media discourse. The types of the blocks in question are being classified; their
polyfunctionality and compositional peculiarities in ad texts are being analyzed.

Published

2020-05-15

How to Cite

Рева Н. С. (2020). Reva N. S. The status of optional verbal compositional blocks in magazine cosmetics advertisements (in terms of English media discourse). Philological Treatises, 3(4), 75–79. Retrieved from https://tractatus.sumdu.edu.ua/index.php/journal/article/view/643