O. O. Zhulavskaya, A. Yehorova. Means of verbal influence in english media texts. Dualism of influence.
Keywords:means of verbal influence, verbal influence, devices and means of influence, media text.
The article is devoted to the study of means of speech influence which are used in English-language media texts. We focus on means of verbal influence, which belong to different language levels: phonological, lexicosemantic and morphosyntactic. We have found that this phenomenon can have different types, but in general, all units, which we examined, can be divided into two large groups: verbal means, having a negative character and means which have a positive character. Based on this division, we made a conclusion about dualism of the phenomenon of verbal influence and its ability to have a strong ambivalent impact on society.