Language Milton-model Analysis in Political Discourse
Keywords:language Milton-model, Neurolinguistic Programming, political discourse, political speech, political advertisement, influence, suggestion, Milton-model analysis, NLP, political communication, verbal markers of influence.
The article is dedicated to the analysis of the verbal influence (also known as suggestion) realization phenomenon in political discourse, which is usually understood as a holistic combined image of the text (be it an advertisement slogan, a political program, a speech, or an interview) itself and the emotions of its recipient and addressee. and is aimed at a a political subject’s (politics, political force, power) influencing a political object (audience, electorate, voter). The political discourse is studied from the standpoint of Psychology, Communicative Linguistics, Sociolinguistics, Speech Acts Theory, Advertisement Theory, PR / GR, Political Linguistics and other related sciences, but it is the involvement of such new methods of studying the linguistic and extralinguistic implementation of suggestion in political discourse, influence being its basic function, that emphasizes the relevance of the work, aimed at studying the manifestations of suggestion in political discourses with the help of NLP’s Milton-model analysis. Contemporary political discourse as an array, which, given the specificity of its functioning in today's information society, is characterized by immanent suggestogenicity is the object of the research; while the essential linguistic features of political discourse as a tool for the realization of its programmed suggestibility are the subject.
The factual data of the research is represented by recorded media speeches, political advertisement, political programs and press conference speeches of the politicians heading the governments of Ukraine, USA, France, Spain, Italy, Canada, Germany (about 200 items of each class). The author involves the meta- and Milton-model analysis of the text having been researched and developed in the NLP paradigm in order to isolate the actual linguistic influential patterns (markers of language metamodeling processes, simple, complex and indirect inductions).
The linguistic algorithm of Milton-model analysis of political discourses having been researched and visually illustrated with relevant examples combines a complex scientific approach within such multisubstrate science as NLP, and thus it will allow not only to single out dominant strategies of constructing texts and mechanisms of these discourses, but also to highlight the ways to counteract their negative effect, as well as serve in the construction of appropriate planning decisions in the field of optimizing the effectiveness of political communication, emphasized the prospects of the research having been presented in the article, as well as its essential practical value.