Deremenda Y. M. Foreign borrowings in ergonymy (based on company names of the Ternopil region)

Authors

  • Deremenda Y. M. Ternopil National Pedagogical University

Keywords:

ergonym, company name, foreign borrowings, attraction, advertising function.

Abstract

The present article studies the state of vocabulary of company names of the Ternopil region
formed with the use of foreign borrowing. It defines the source languages for company names of the
Ternopil region and lays out the percentage of each of them. Semantic and associative mechanisms of
advertising effect of borrowing, as well as forms of graphic representation of foreign borrowings in
company names of the Ternopil region are studied.

Published

2020-05-15

How to Cite

Деременда Ю. М. (2020). Deremenda Y. M. Foreign borrowings in ergonymy (based on company names of the Ternopil region). Philological Treatises, 3(4), 107–114. Retrieved from https://tractatus.sumdu.edu.ua/index.php/journal/article/view/649