Strelchenko D. V. Language means of the English-speaking advertising discourse

Abstract

The article deals with various language fillings of advertizing texts which are directed on realization of the
main function: to convince the addressee to buy the advertized goods or service. Among widely usage of
advertizing media language on different levels we allocate : the rhymed form of a slogan, a lexeme of a positive
estimation, expressive-emotional lexemes, stylistic receptions and different aspects of semasiology), occasional
innovations and etc.