Shukalo I. М. English metaphoric ad slogans and their translation into Ukrainian
Keywords:
ad slogans, stylistic devices, metaphor, translation.Abstract
The article deals with stylistic devices of the lexical level in the process of ad slogan creation. The attention is
paid to the main approaches to the translation of metaphor. Metaphoric ad slogans have been analysed and their
ways of rendering into Ukrainian have been defined.
Downloads
Published
2020-05-15
How to Cite
Shukalo I. М. (2020). Shukalo I. М. English metaphoric ad slogans and their translation into Ukrainian. Philological Treatises, 4(2), 129–133. Retrieved from https://tractatus.sumdu.edu.ua/index.php/journal/article/view/609
Issue
Section
Articles
