Rеva N. S. Vocabulary of magazine cosmetics advertisments (in terms of English media discourse)

Authors

  • Rеva N. S. Sumy State University

Keywords:

headline, main ad text, slogan, echo-phrase, verbal logo, prescripter, ad text, lexeme.

Abstract

This article deals with the vocabulary of compositional-semantic blocks of the magazine
advertisements in terms of English media discourse. The types of the lexemes in question are being
classified; their polyfunctionality in ad texts is being analyzed.

Published

2020-05-13

How to Cite

Рева Н. С. (2020). Rеva N. S. Vocabulary of magazine cosmetics advertisments (in terms of English media discourse). Philological Treatises, 4(3), 65–70. Retrieved from https://tractatus.sumdu.edu.ua/index.php/journal/article/view/566