Rеva N. S. Vocabulary of magazine cosmetics advertisments (in terms of English media discourse)
Keywords:
headline, main ad text, slogan, echo-phrase, verbal logo, prescripter, ad text, lexeme.Abstract
This article deals with the vocabulary of compositional-semantic blocks of the magazine
advertisements in terms of English media discourse. The types of the lexemes in question are being
classified; their polyfunctionality in ad texts is being analyzed.
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Published
2020-05-13
How to Cite
Rеva N. S. (2020). Rеva N. S. Vocabulary of magazine cosmetics advertisments (in terms of English media discourse). Philological Treatises, 4(3), 65–70. Retrieved from https://tractatus.sumdu.edu.ua/index.php/journal/article/view/566
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