Hromak M., Popova H. Communicative validity of the strategies exchange (based on political discourse)
Keywords:communicative act, tactics, strategies exchange, political discourse, verbalization, author's intention, communicative intentions, pragmatic factor.
The article investigates strategies exchange in a communicative act, which is author's intention realization in
a political discourse. The article gives the explanation of the communicative validity of such strategies and tactics
exchange, which present kaleidoscopic substitution.