Leschenko O. V. Incomplete sentences in German and Ukrainian advertising slogans of banks, consulting and insurance companies

Authors

  • Leschenko O. V. Donetsk National University

Keywords:

advertising slogan, incomplete sentence, parceling, function of advertising, comparative analysis

Abstract

The article deals with incomplete sentences in German and Ukrainian advertising slogans of banks,
consulting and insurance companies. Incomplete sentences in slogans are studied in their connection to the
function of advertisement which aims at attraction of clients. The slogans contain a stylistic figure parceling that
makes the slogans even more expressive.

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Published

2020-04-13

How to Cite

Leschenko O. V. (2020). Leschenko O. V. Incomplete sentences in German and Ukrainian advertising slogans of banks, consulting and insurance companies. Philological Treatises, 5(3), 50–55. Retrieved from https://tractatus.sumdu.edu.ua/index.php/journal/article/view/473

Issue

Vol. 5 No. 3 (2013): Philological Treatises

Section

Articles