Chuiko O. A. Cognitive and onomasiological aspect of drug trade names

Abstract

Due to the reorganization in society, increased role of science and technology in the globalization age
modern pharmacological market has undergone significant changes which are reflected on the language
structure. The names of the drugs are an integral part and the main source of pharmacological discourse
enrichment. The article deals with the nomination of drugs as constituents of terminology, nomenclature or
onomastic field. Taking into account various linguistic and cognitive researches we consider drug trade names as
proper names which are predetermined by language and juridical norms. Special attention is paid to the
pragmatic meaning of linguistic and phonetic components and motivation basis, since they determine the
psychological perception of a brand and product consumption.