Serebrich A. Positivation as a Suggestive Factor of the Religious Discourse
Keywords:Keywords: emotions, suggestion, positivism, religious discourse, sermon, key words, lexical-semantic group, semantic.
The object of the study is to identify the texts of religious sermons, the subject of the study are the linguistic factors of creating positive emotionality as an influential factor in religious preaching. The purpose of intelligence was to identify verbal markers of positivity as a factor in the suggestiveness of religious sermon texts. During the research, a number of tasks were solved, namely: highlighting the keywords as markers of positivity in the texts of recorded religious sermons; keywords are classified by lexico-semantic groups; their influence specificity is established.The article also highlights the main approaches to understanding the concept of "emotions", specifies the essence of positive emotions and establishes the role of positivity as a basic factor in the suggestiveness of religious discourse, in particular in the segment of the preaching genre. The verbal means of embodying positive emotions are analyzed, the priority of their semantic explication in creating the ecological suggestiveness of preaching is proved.It is established that the semantics of a word, in particular its connotative component, plays a decisive role in the formation of a positive perception of sermons. The reconstruction of the semantics and level of suggestion of the keywords carried out in the course of the study gives the following conclusions: 1) the most frequent are precedent tokens (46%). The associative bonding and the general familiarity of these words facilitates the cognitive processes of information perception, which optimizes the impact and enables the creation of a positive emotional background in the sermon texts;2) less actively functioning abstract nouns denoting inherent religions and moral and ethical categories (33%). The connotative semantics of the keywords highlighted in this group correlate with positive emotions, the activation of which contributes to improving the memorization of information, enhances the imaginative thinking of the recipient, and therefore reinforces the influence; 3) the words that belong to the lexico-semantic group of adjectives for the designation of moral and ethical characteristics and the tokens for the designation of action appeared the least frequency. They are 11% and 10% respectively.