Serebrianska I. N. Language realization of higher education issues in ukrainian newspapers
Keywords:higher education, educational vocabulary, lexical-semantic groups, metaphor, neologism.
The article deals with the linguistic means of representation of higher education in Ukraine. The main lexicalsemantic groups of the educational vocabulary are defined here. Due to the monitoring of leading Ukrainian
periodicals the analysis of their functioning and connotation peculiarities has been done. The current issues of
journalistic texts, social and political conditions in the country have been taken into account. Special attention is
paid to the figurative nominations of educational categories.
The analysis of verbal means of the realization of higher education in Ukrainian mass media, of their
emotional and evaluative content makes it possible to create a complete picture of higher education and the
attitude of society to current events