Yehorova O. Indefinite quantity in language and cognition: imagery-evaluative perspective

Abstract

The study highlights different types of cognitive metaphors, identifies motivational bases of
quantitative images, and reveals evaluative potential of these metaphoric imaging. Analyzing both
cognitive and language contexts helps establish correlations between the quantitative and qualitative
(axiological) judgments in terms of notions “good” and “bad”. Involvement of image-schemes as
motivational bases for interpreting quantitative metaphors is conditioned by their explanatory
potential that reveals the patterns and specifics of human‟s thinking and imagination, by their
contribution to the development of both somatic and special codes of a linguoculture and to
objectifying the motivational grounds of the language quantitative expressions.