Saletska M. V. The influence of the recipient on precedent name lexica in communications: political leader → society (based on 135 speeches of leonid kravchuk, 1991-1994)
Keywords:political communication, recipient, audience, precedent name, paradigm, proper noun.
The article develops the recipient’s role in a political leader’s selection of precedent names. Material examined: 135 speeches of the President of Ukraine 1991-1994. L. Kravchuk. The theoretical and methodological framework to study the problem is formed. Content markers for precedent names are discovered through semantic features of proper nouns grouped into thematic groups. Conclusion: the lexicon of precedent names is predetermined in communications: political leader → society.