TRANSLATION STRATEGIES EVOLUTION: ANALYSIS OF HISTORICAL AND MODERN TRANSLATIONS OF NOVEL TITLES OF BRITISH ENGLISH LITERATURE
Keywords:
translation strategies, translation methods, heading, functions of headingsAbstract
The peculiarities of translating titles of British novels are an extremely interesting area of research for linguists, given the influence of British literature and its importance for the formation and development of world culture. It is important to analyze the translation of book titles, because they create the first impression on the reader and play a decisive role in whether he or she will be interested in the book or not. The article is devoted to the study of strategies and methods of translating titles of novels in English-language British literature. In the work, we found that when translating titles, linguists use such translation transformations as literal translation, transliteration, addition, deletion, simplification, title replacement, specification, and generalization. We analyzed the evolution of translation strategies, namely the cultural context, marketing and publishing strategies, historical context, and personal style of the translator, which have a significant impact on translation decisions. We also defined the term “title” as the first sign of the text, which gives the reader an idea of the book, and also has the greatest impact on the initial understanding of the text and becomes the first step towards its interpretation. In addition, we found out that the main difficulties in translating titles of British novels are that the translator is faced with the fact that he or she has to convey the idea of the original English-language title, take into account the cultural environment, and also interest the reader at the same time. In the context of translating British titles, it is also worth noting that the translator often has to reflect the author's style or wordplay, and for this he or she needs to have background knowledge in many fields, experience, and the ability to choose a Ukrainian equivalent to convey the essence of the book to the reader in the way the author would have wanted it to be done.References
Boieva Ye. Kontseptualna systema zaholovkiv u poetonimosferi prozovyh tvoriv B. Hrinchenka. Humanitarnyi visnyk Pereyaslav-Khmelnytskoho derzhavnoho universytetu imeni Hryhoriia Skovorody. 2006. Vyp. 8 S. 284–290.
“Vona tut nadovho”. Chomu rosiiska knyha zmitsniuie pozytsii v Ukraini - BBc News Ukraina. URL: https://www.bbc.com/ukrainian/features-54281031 (date of access: 08.02.2024).
Zdoroveha V. I. Teoriia I metodyka zhurnalistskoi tvorchosti: Pidruchnyk. – 2-he vyd. pererob. i dopov. – Lviv: PAIS, 2004. – 268.
Rohach L. V. Semantychni protsesy linhvistychnoi terminolohii anhliiskoi movy. Suchasni doslidzhennia z inozemnoi filolohii. 2007. Vyp. 5. S. 438–443.
Tymoshyk M. Knyha dlia avtora, redaktora, vydavtsia: Praktychnyi posibnyk – 2-he vyd., stereotypne. – K. Nasha kultura i nauka, 2006. – 560 s.
Yuldasheva L. ZAHOLOVOK YAK OSOBLYVA NOMINATYVNO-PREDYKATYVNA ODYNYTSIA. Philological Review. 2016. № 1. URL: https://doi.org/10.31499/2415-8828.1.2016.138073 (date of access: 04.03.2024).
Bohaichuk O. LEXICAL TRANSFORMATIONS IN TRANSLATION. International Humanitarian University Herald. Philology. 2021. Vol. 2, no. 49. P. 143–146. URL: https://doi.org/10.32841/2409-1154.2021.49-2.32 (date of access: 05.02.2024).
Haveron-Jones А. Literary Allusions: The Origins of Book Titles. The Oxford Student. URL: https://www.oxfordstudent.com/2019/07/03/literary-allusions-the-origins-of-book-titles/ (date of access: 04.03.2024).
Jovanovic S., Brnjada K. Translator’s tasks and actions in doing translations of film titles. Civitas (Novi Sad). 2016. Vol. 6, no. 1. P. 9–23. URL: https://doi.org/10.5937/civitas1601009j (date of access: 19.03.2024).
Markedness Correspondence in Translation of Books’ Titles. International Journal of Comparative Literature and Translation Studies. 2015. Vol. 3, no. 4. URL: https://doi.org/10.7575/aiac.ijclts.v.3n.4p.62 (date of access: 19.03.2024).
Music Titles in Translation. Journal of Research in Music Education. 1976. Vol. 24, no. 3. P. 157. URL: https://doi.org/10.2307/3345160 (date of access: 19.03.2024).
Peña-Cervel M. S. Motivating film title translation: a cognitive análisis. Círculo de lingüística aplicada a la comunicación. 2016. Vol. 66. URL: https://doi.org/10.5209/clac.52776 (date of access: 19.03.2024).
Pes A. THE FUNCTION OF TITLES IN SOME POSTCOLONIAL LITERARY TEXTS IN ENGLISH. Iperstoria – Testi Letterature Linguaggi. 2015. Saggi/Essays, no. 5. P. 92–102.
Płońska D. Strategies of Translation. Psychology of Language and Communication. 2014. Vol. 18, no. 1. P. 67–74. URL: https://doi.org/10.2478/plc-2014-0005 (date of access: 19.03.2024).
Yuldasheva L. P., Kobylina Y. M., Kolomynska T. B. PRAGMATIC FEATURES ОF THE TITLES OF MODERN UKRAINIAN LITERATURE. "Scientific notes of V. I. Vernadsky Taurida National University", Series: "Philology. Journalism". 2022. Т. 1, № 1. С. 83–90. URL: https://doi.org/10.32838/2710-4656/2022.1-1/15 (date of access: 05.02.2024).
