TY - JOUR AU - Chulanova G. , PY - 2020/05/17 Y2 - 2024/03/29 TI - Chulanova G. Еxteriorisation of evaluation in advertising. JF - Philological Treatises JA - PT VL - 2 IS - 3 SE - Articles DO - UR - https://tractatus.sumdu.edu.ua/index.php/journal/article/view/734 SP - 128-134 AB - <p>The research deals with lexico–grammatic evaluative means of advertising text in terms of their<br>communicative–pragmatic functions. Attention is being focused on the content component of the communicative<br>units. Special attention has been considered in terms of evaluation taxonomy.</p> ER -