TY - JOUR AU - Tarnopolsky O. , AU - Kabanova M. , AU - Storozhuk S. , PY - 2020/03/20 Y2 - 2024/03/29 TI - Tarnopolsky O., Kabanova M., Storozhuk S. Cultural aspects and project method in teaching business English JF - Philological Treatises JA - PT VL - 9 IS - 4 SE - Articles DO - UR - https://tractatus.sumdu.edu.ua/index.php/journal/article/view/219 SP - 95-100 AB - <p>The article is devoted to discussing the significance and the constituent parts of the cultural aspect in teaching<br>English for business communication at non-linguistic higher schools in Ukraine. Eight components of<br>communicative competence in business communication in English are determined, and it is demonstrated that five<br>of them ensure the culture-dependent parameters of verbal business communication. These five components are<br>the leading ones, and it is they that determine what language forms are chosen by communicators to achieve their<br>goals and intentions in business communication. The authors give examples of the specific impact on this<br>communication of every one of the five components of communicative competence that provide for the<br>correspondence of business intercourse to the cultural and social norms existing in a given language community.<br>The role of project method in foreign language teaching is demonstrated as the optimal means for helping<br>students develop the culture-dependent components of their communicative competence in business<br>communication in English.</p> ER -