Shukalo I. М. English metaphoric ad slogans and their translation into ukrainian

  • The article deals with stylistic devices of the lexical level in the process of ad slogan creation. The attention is paid to the main approaches to the translation of metaphor. Metaphoric ad slogans have been analysed and their ways of rendering into Ukrainian have been defined.
  • рекламні слогани, рекламные слоганы, ad slogan, стилістичні прийоми, стилистические приемы, stylistic devices, метафора, metaphor, переклад, перевод, translation,
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