Zhulavskaya O. O., Yehorova A. Means of Verbal Influence in English Mediа Теxts. Dualism of Influence

DOI: https://doi.org/10.21272/Ftrk.2018.10(3)-05

  • The article is devoted to the study of means of speech influence which are used in English-language media texts. We focus on means of verbal influence, which belong to different language levels: phonological, lexicosemantic and morphosyntactic. We have found that this phenomenon can have different types, but in general, all units, which we examined, can be divided into two large groups: verbal means, having a negative character and means which have a positive character. Based on this division, we made a conclusion about dualism of the phenomenon of verbal influence and its ability to have a strong ambivalent impact on society.
  • means of verbal influence, verbal influence, devices and means of influence, media text.
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